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SMEG History

SMEG was founded by Vittorio Bertazzoni Sr. in Northern Italy back in 1948. The Bertazzoni family's
entrepreneurial and metalworking history began in the 19th century, when they started out as
blacksmiths. During the 1950s and 1960s, they branched out to the creation of beautifully enameled
kitchen essentials. Today, SMEG is one of Italy's top manufacturers of stylish appliances for the home.

Responsible Design, Sustainable Production, Green Products, Sustainability Policy

Responsible Design

SMEG emphasizes well-planned
collections made from materials that
can be easily recycled – including steel,
glass, aluminum and brass.


Sustainable Production

The company's signature products are
manufactured using efficient integrated
systems for safety, distribution and


Green Products

High performance and low energy
consumption characterize all SMEG
products – from built-in appliances to
countertop machines.



Sustainability Policy

SMEG has always felt strongly about
ecological issues, significantly
reducing pollutant emissions and
consumption of resources.



Technology with Style Watch the VideoWatch the Video >

Technology with Style

SMEG's signature style reflects a distinct concept, embracing all the ways the company's machines
interact with users and their surroundings. A unique combination of iconic design and innovative
technology creates timeless products that are both beautiful and highly functional.


       SMEG Espresso Machine


Compact small size


Works with ground coffee & paper pods


Stainless-steel filter holder


Cappuccino system


Removable cup tray


SMEG Citrus Juicer

Universal stainless-steel strainer


Chrome plated ring and inner bowl


Anti-drip stainless-steel spout


Die‐cast aluminum powder coated body

Built‐in cord wrap

The Colors of SMEG

SMEG has long been famous for its iconic style. One of the company's best-known features is an
affinity for mid-20th century silhouettes in brilliantly varied colors. Today, you'll find SMEG's legendary
appliances in a creative assortment of signature shades – from timeless neutrals to classic retro colors
and vibrant modern hues.


The Colors of SMEG
The Colors of SMEG
Introducing SMEG Copper

Introducing SMEG Copper
This limited-edition SMEG electric kettle and toaster combines iconic midcentury style with modern features. The stunning copper finish is a designer favorite, featuring chrome accents that beautifully offset the warm polished finish.


Sicily is My Love Collection

Sicily is My Love Collection

Sicilian fruit carts are the inspiration for Dolce &
Gabbana's collaboration with SMEG. It began with an
exclusive run of SMEG refrigerators that Italian artists
painted by hand – a brilliant pairing of SMEG's famous
mid-century modern design and Dolce & Gabbana's
high-fashion aesthetic. Today, Williams Sonoma is
proud to feature iconic countertop appliances that are
as beautiful as they are functional.


SmegHol18-APPLIANCES-1 SMEG Dolce & Gabbana 2-Slice Toaster >SMEG Dolce & Gabbana Electric Kettle >

SMEG Dolce & Gabbana
2-Slice Toaster

Two-slice toaster heats and toasts bread to
your exact preference – and brings
quintessential Italian style to the kitchen.



SMEG Dolce & Gabbana
Electric Kettle

State-of-the-art electric kettle pairs unique
Italian design with top performance, quickly
heating water for tea, coffee and more.



SmegHol18-APPLIANCES-2 SMEG Dolce & Gabbana Citrus Juicer >SMEG Dolce & Gabbana Blender

SMEG Dolce & Gabbana
Citrus Juicer

Timeless juicer brings you everything from
fresh-squeezed orange and grapefruit juices to
tangy lemonade, all with vibrant Italian style.



SMEG Dolce & Gabbana

Classic blender combines an iconic midcentury
silhouette with a Sicilian motif created by the
premier fashion house Dolce & Gabbana.



SMEG and Dolce & Gabbana Team Up

SMEG and Dolce & Gabbana Team Up

In an era when so many of us host guests right in our open kitchens,
it’s more crucial to pay attention to the little details. A pop of color and
extraordinary design in something as simple as a toaster can make the
kitchen a truly fabulous place to spend time with friends and family.