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Q: WHAT IS THREAD COUNT AND DOES IT REALLY MATTER?

A: Simply put, thread count is the number of threads per square inch of fabric. Conventional wisdom is that sheeting with a high thread count is softer and of higher quality than sheeting with a low thread count – the more threads per inch, the better the sheet.  

But, while thread count matters, it’s not the only thing that matters. The finishing process can be equally if not more important. After the sheet is woven, the finishing processes have a significant impact on how the final product feels initially and through its lifespan. Often, mills that produce that most extraordinary sheets around the world have proprietary finishing techniques – this final step is so crucial to crafting the best sheeting in the world that they safeguard their centuries-old processes. And while their thread count may be high, it’s the finishing technique that sets their sheeting apart from the rest of the world. It’s precisely why we travel the world and source our bedding from esteemed mills and artisans who understand the importance of both thread count and finish.

Q: WHAT DOES “YARN DYED” MEAN AND HOW DOES IT AFFECT MY SHEETS?

A: Yarn dyeing means that the fibers have first been dyed and then woven into a linen in order to create the overall design. It’s an exceptional technique that weavers use to ensure a pattern lasts. Rather than printing artwork directly onto the fabric, which undoubtedly fades away, our colorful and exquisitely designed sheets are always yarn dyed.

Q: WHAT IS OEKO-TEX®?

A: OEKO-TEX® is a globally recognized certification system that ensures textiles are safe, sustainable and free from harmful substances. When a product is labeled as OEKO-TEX® certified, it has undergone rigorous testing by independent labs to meet strict environmental and human health standards. This certification provides peace of mind that your bedding is free from harmful chemicals, including pesticides, heavy metals and formaldehyde.

OEKO-TEX® certifications, such as STANDARD 100, also assess every component of the product – from fabric and threads to buttons and zippers – ensuring the entire item is safe for contact with your skin. By choosing OEKO-TEX® certified sheets, you’re prioritizing your health and supporting production practices that are better for the planet.

Q: HOW OFTEN SHOULD I WASH MY SHEETS

A: Experts recommend laundering your sheets every 1–2 weeks, depending on your lifestyle, allergies and personal preferences. If you’re prone to night sweats, have pets in bed or suffer from allergies, washing them weekly is ideal. By washing your sheets regularly and caring for them properly, you’ll create a clean, comfortable sleeping environment that promotes better rest and extends the life of your bedding.

To keep your sheets looking and feeling their best, use a gentle detergent and wash them in cool or warm water, depending on the fabric’s care instructions. Avoid harsh chemicals like bleach, as they can weaken fibers over time. Dry your sheets on low heat or line-dry them to prevent shrinking and preserve their softness.