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Williams Sonoma Goldtouch® Nonstick Muffin Pan, 12-Well

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This American-made pan is designed to promote even baking and browning, ensuring that muffins develop bakery-style crowned tops and are released in perfect shape. The pan's Goldtouch coating prevents sticking and cleans up in seconds.

  • Twelve wells are sized for standard muffins and cupcakes.
  • Commercial-grade aluminized steel distributes heat quickly and evenly for consistent baking results.
  • Extended edges provide a secure grip, making it easy to transfer the pan to and from the oven.
  • The Goldtouch ceramic coating reinforces our pans making them more resistant to abrasion than normal non-stick surfaces and releases food with ease.
  • Dishwasher safe.
  • Made exclusively for Williams Sonoma in USA.
Dimensions & More Info
  • 15 3/4" x 11 1/4" x 1 1/2" high.
  • Wells: 2 3/4" diam.
  • 6-cup cap. total.
  • Made in USA.
Use & Care


  • Oven safe to 450°F.
  • Before first use, hand-wash the pans in warm water with mild dishwashing soap.
  • Due to this bakeware’s heat efficiency, we suggest monitoring the oven temperature and baking time for the first few uses, then making adjustments to recipes as necessary.
  • Use only wood, silicone or plastic utensils to avoid scratching the surface.
  • Do not cut baked goods while they are in the pan.


  • Dishwasher safe; however, we recommend hand washing the bakeware to maintain its longevity over time.
  • Clean with hot water, soap and a soft sponge. 
  • Do not use abrasive cleaning products or scouring pads.

Shipping Information

UPS can deliver most in-stock items within 3–5 business days. UPS is unable to deliver to P.O. boxes.

Shipping Rates

The shipping rate varies depending on your order total and shipping destination. View Shipping Options and Charges.

Next Day Delivery

For an additional charge of $26 per address, we can expedite delivery to most destinations. This service is not available for some oversize items, items shipped directly from the supplier (including perishable and custom-manufactured items), out-of-stock items and items to be shipped outside the contiguous 48 states.

Orders received by 9:00 p.m. ET Monday through Thursday will arrive the next business day; orders placed Friday through Sunday will arrive on the following Tuesday.

Return Policy

At Williams Sonoma, we take great pride in the quality and craftsmanship of our products. Attention to design, materials, safety and construction are our priority. Upon receipt, please inspect your purchase and notify us of any damage; we will arrange for a prompt replacement.

If within 30 days, you are dissatisfied for any reason, you may return your purchase for a refund of the merchandise value. An original receipt or gift receipt is required for all returns and exchanges. Returns with a gift receipt will be refunded in the form of a Merchandise Credit for the amount indicated on the gift receipt. Returns with original receipt will be refunded in the original form of payment, cash and check refunds over $100 will be issued as a company check (may take 14 business days from time of request).

For all cutlery returns (knife sets, single knives, cutting boards, knife sharpeners and knife storage), please contact us at 888.922.4108 to initiate the return.

We cannot accept returns on monogrammed, personalized, special-order items, custom upholstery, food, items shipped direct from the vendor or on items damaged through normal wear and tear. Final sale items ending in .97 or .99 cannot be returned.

Made to Order and Final Sale Furniture items are non-returnable and cannot be cancelled once the order is placed.

For returns of items purchased from your Williams Sonoma Gift Registry, we will gladly provide a refund or exchange for the merchandise within 90 days of your event or within 90 days of purchase, whichever date is later. View Full Returns Policy.

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  • Rated 5 out of 5 by from No Problems Here My wheelhouse is the grill and smoker, I’m new to baking muffins. I must say after 3 successful batches of yellow and blue cornmeal muffins, I’m happy with this product. The edges browned nicely and popped out not using paper - a couple required tapping the pan bottom with my finger.
    Date published: 2019-08-12
    Rated 5 out of 5 by from One of my favorite pans!! I bake in this pan on a weekly basis and have had great results every time. The product releases well and the pan is an easy clean up.
    Date published: 2019-06-10
    Rated 2 out of 5 by from Don't love it. I bought this last week and made cupcakes. They kept sticking when I was getting them out. I sprayed and still got stuck. I then put in paper cups to get them out. I just wonder if you need to lower temperature by 25 degrees to keep from drying out the edges.
    Date published: 2019-04-12
    Rated 1 out of 5 by from Do not buy this product I am very disappointed with this pan. I used to use this for my cupcakes with cupcake cups so I did not test the non-stick part. Recently, I made breakfast muffins and it did not fell out at all. It stuck on the pan and I could not get rid of it. It is supposed to be non-stick but it is not at all.
    Date published: 2018-10-30
    Rated 5 out of 5 by from Love this pan! I splurged and bought this pan and it is so worth it! I love it! Nothing sticks, cleans up easily, and bakes up muffins perfectly!
    Date published: 2017-12-07
    Rated 4 out of 5 by from Better than most I bought this several months ago and have used it almost weekly for gluten-free muffins. I find it is better than most, but the spray still sticks, despite careful washing between uses. I put it in the dishwasher, bottom rack, alone, and it is clean again, but I have not had this with other products. I use it, and it's better than most, but not perfect.
    Date published: 2017-06-27
    Rated 5 out of 5 by from Makes a difference This did not start out as a comparative bakeware exercise. I just needed another cupcake pan after I filled up my Gold Touch pan. See the difference through my oven window. Gold Touch on the left.
    Date published: 2017-06-10
    Rated 5 out of 5 by from Love all the WS Goldtouch I use this cupcake pan for all sorts of recipes savory to sweet. I have always had wonderful results with release of the food. Do not use metal - if you do be extremely careful not to scratch it. The products bake well and uniform - I would not want any other cupcake pan - top notch in my book!!
    Date published: 2017-06-03
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  • Do these work best without oil or buttering?  My ceramic waffle maker claims that greasing will ruin the finish.  My waffles go in dry and pop out fine every time.  Do these ceramic pans work the same way? Thanks!

    Asked by: happybaker
    Hi happybaker, This pan is made with a high performance nonstick, but if you want a little extra insurance to make sure baked goods release every time, then using a nonstick spray can be an option if: 1) it does not contain soy lecithin 2) the spray includes flour Over time, some nonstick sprays can actually adhere to the surface hurting release performance, so minding the two rules above will help ensure better results over the lifetime of the pan.
    Answered by: Williams Sonoma
    Date published: 2019-10-16
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