Double R Ranch Co. Prime Rib Favorite


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Double R Ranch Co. Prime Rib

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$149.95 $199.95
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Generously marbled, and easy to prepare, a prime rib roast of beef makes an impressive centerpiece for any occasion. Also known as a standing rib roast, the cut is best roasted whole “standing” on its ribs, allowing the top layer of fat to render and self-baste the meat. Hand selected for our Butcher Shop by Double R Ranch, this roast has the perfect combination of flavor and tenderness.

  • Large Roast: approx. 8 lb. (serves 8-10).
  • Small Roast: approx. 6 1/2 lb. (serves 6-8).
  • Shipped frozen.
  • Product of USA.
Use & Care

Care Instructions

  • The prime rib was shipped frozen with cold packs to maintain the appropriate temperature during shipment, and it may arrive partially thawed. This is to be expected and does not impact the safety of the product. Upon receipt refrigerate the prime rib, or freeze to enjoy at a later date. It will keep refrigerated up to 5 days, or frozen up to 3 months, unopened. For best quality, we do not recommend refreezing the prime rib after it has been thawed.

Proper Thawing Technique

  • Remove the meat from the freezer and thaw in the refrigerator for 24 to 48 hours. To retain more of the natural juices, leave the meat in its original packaging while thawing. It is normal for natural juices to accumulate. Simply pat dry with paper towels before cooking.

Shipping Information

Please allow up to one week for processing and delivery of perishable items, which are shipped via two-day delivery to ensure freshness. Perishable items are not eligible for rush shipping. 

Shipping Rates

The shipping rate varies depending on your order total and shipping destination. View Shipping Options and Charges.

Return Policy

At Williams Sonoma, we take great pride in the quality and craftsmanship of our products. Attention to design, materials, safety and construction are our priority. Upon receipt, please inspect your purchase and notify us of any damage; we will arrange for a prompt replacement.

We cannot accept returns on monogrammed, personalized, special-order items, custom upholstery, food, items shipped direct from the vendor, or on items damaged through normal wear and tear. Final sale items ending in .97 or .99 cannot be returned. View Full Returns Policy.

  • Rated 1 out of 5 by from Error in your text about this product A "Prime Rib" roast is a cut of beef from the short loin that is graded by the USDA as "Prime". A "standing rib roast" does not have to be graded "prime" or "choice" or any grading. It is just a cut from the rib section of the short loin. Please explain which of these terms applies to this item on your web site.
    Date published: 2017-10-14
    Rated 5 out of 5 by from My Prime Rib This prime rib was fabulous we loved it and it came out just how we wanted it tender and juicy. Thanks
    Date published: 2017-01-12
    Rated 3 out of 5 by from very disappointed... Unfortunately I was very disappointed in this roast. I had high hopes that this prime rib roast would be fabulous. I always expect, and usually get, the best quality from Williams Sonoma. Usually their stuff is wonderful. I was so excited to have this treat for us to enjoy now, and freeze portions for later yummy dinners. Not!!!! I cooked the roast low and slow. It smelled delicious while cooking, and looked perfect, if not a tad bit over-cooked. My fault. But the roast was tender and juicy...just had NO flavor!!! The following night my husband and I had this again, this time I made an Au Jus to go with it. The sauce did give the roast some more flavor, but it was totally lacking that wonderful beefy flavor you buy a prime rib for. Even though this roast was on sale when I bought it, not sure I will think about splurging on this roast from WS again.
    Date published: 2016-06-05
    Rated 1 out of 5 by from This rib roast is Not Prime Ordered this roast for Christmas. It arrived frozen so solid that it took two days to defrost. This roast is NOT prime, it is a lesser grade of meat. The package said "choice". It stated "Prime" on the web page. It is a rib roast that can be purchased at your supermarket for less. Waste of time and money. Always happy in the past, no so this time. Check before you order. You are paying for prime and that is what you should receive.
    Date published: 2016-01-14
    Rated 5 out of 5 by from Very Good Prime rib We purchased this on sale in the summer. It was well packaged and waited in our freezer until Christmas with no ill effect. It was a very tasty piece of meat, nicely marbled and well trimmed.
    Date published: 2016-01-07
    Rated 5 out of 5 by from Delicious! I bought this for the holidays and it was really really good. I had never had double R but will definitely buy this again. It was tender, so flavorful and we all loved it. I highly recommend this!!
    Date published: 2016-01-07
    Rated 5 out of 5 by from Christmas Dinner Like many other people, my Christmas Day can tend to be a bit hectic, so this year I wanted my menu to remain special, but not require a lot of time in preparation or cooking. I decided to try this prime rib as the centerpiece of my meal and based on my experience it will become one of our family's Christmas traditions! It was easy to prepare and cook and was absolutely delicious and fork tender.
    Date published: 2016-01-06
    Rated 5 out of 5 by from Awesome!! Best dinner ever I'm handicap and my husband has demention we have six kids and a load of grandkids I always cook. But over the years it's getting harder. This prime rib was the best every!! Easy and so delicious
    Date published: 2015-12-26
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