Chuck's Finds
Chuck's Finds Mauviel >Le Creuset >Apilco >KichenAid >All-Clad >Bundt® Cake Pan >Olio Santa Olive Oil >Pillivuyt >Mandolines >Waffle Makers >Pop-Up Sponges >Picardie Glassware >Calphalon >Silicone Spatula >Fini Balsamic Vinegar >Wüsthof >Crêpe Pan >Nielsen-Massey Vanailla >Peugeot Salt & Pepper Mills >

MAUVIEL >

Copper cookware was the choice of
professional cooks for its even
conductivity and high temperature
sensitivity. Chuck made it accessible to
home cooks in the 1970s.

LE CREUSET >

When Chuck Williams first discovered
Le Creuset in France, it came in only
one color – a reddish orange called
"flame.” He bought it directly from the
factory and introduced it to the
United States.

APILCO >

Chuck Williams began importing
porcelain from French brand
Apilco in the 1950s. He liked the
clean, classic look and white
finish that allowed the food to
be center stage.

KITCHENAID >

Originally this powerful mixer was sold
only to restaurants and commercial food
companies, but Chuck thought home
cooks would want this mixer as well.
Although it was initially sold only in white,
Chuck encouraged KitchenAid to offer colors.

ALL-CLAD >

All-Clad's bonded metal
construction was a completely
new concept for cookware when
Chuck Williams found the brand
in the 1970s. The original aluminum
core offered rapid heat absorption,
but with a stainless-steel interior
that home cooks loved.

BUNDT® CAKE PAN >

The original Bundt cake pan was made
by Nordic Ware in the early 50s.
We popularized the pans by featuring
them in our catalog, beginning in 1980.

OLIO SANTO OLIVE OIL >

This extra-virgin olive oil has been crafted
in California Wine Country especially for
Williams-Sonoma since 1986.

PILLIVUYT >

On a buying trip to Europe, Chuck
was introduced to Pillivuyt, maker
of delicate porcelain cookware and
serveware. Chuck placed the initial
order in 1959, and we’ve carried
Pillivuyt ever since.

MANDOLINES >

Around 1963, Chuck brought the first
professional-grade mandoline into the
San Francisco store. Over the
years we’ve expanded our assortment to
include lighter-weight models.

WAFFLE MAKERS >

Chuck began selling waffle makers
in 1981, after tasting his first Belgian
waffle at the 1964 World’s Fair
in New York.

POP-UP SPONGES >

We’ve been carrying these ingenious
sponges for over 40 years, when Chuck
first discovered them in a Paris shop.

PICARDIE GLASSWARE >

These durable glasses, used in France
for both wine and water, were brought
to America by Williams-Sonoma in 1961.
They became the classic everyday glass
in many American homes.

CALPHALON >

In the early 1980s, Chuck was one of
the first to recognize how Calphalon’s
commercial-style cookware would
appeal to the home cook.

SILICONE SPATULA >

Chuck found this new version of a
rubber spatula from a maker in the
Midwest. He loved how silicone was
heat and stick resistant, and home
cooks did, too.

FINI BALSAMIC VINEGAR >

On a visit to Milan in the late 1970s,
Chuck discovered Fini Aceto Balsamico,
the classic balsamic vinegar from
Modena, and immediately imported it
into his stores in the 1970s.

WÜSTHOF >

Chuck was introduced to Wüsthof
knives by Wolfgang Wüsthof, whose
family had been making the cutlery
since 1814. Though Williams-Sonoma
had previously only carried French
knives, Chuck placed his first order
for Wüsthof in the 1970s.

 

CRÊPE PAN >

The classic French Crêpe Pan is
designed to make perfectly uniform
crepes every time. We brought them
to American home cooks in 1980.

 

NIELSEN-MASSEY VANILLA >

Chuck first spotted Nielsen-Massey’s
pure vanilla extract in 1980. At the
time, Nielsen-Massey sold only to
professional bakers, but they agreed
to bottle it in 8-ounce jars exclusively
for Williams-Sonoma.

 

PEUGEOT SALT & PEPPER MILLS >

Williams-Sonoma carried these fine
mills, made by the famous French
automobile maker, right from the
beginning, in 1960.